For Fresh Graduates

Learn How Digital Marketing Connects to Digital Strategy

A 4-months internship by Firstpage Academy for fresh graduates aspiring to become Digital Architects.

Open to all majors • 4-months program

About the Program

A Learning-First Internship Built for Real Growth

FIRST Step is a 4-months internship for fresh graduates to build strong foundations in digital marketing through structured learning and real-world exposure.

Structured learning experience

Real case-based exposure

Guided practice & feedback

Pathway to advanced training

What is a Digital Architect?

A role built to connect the dots behind growth

Digital Architects learn to connect the dots in digital marketing, business marketing, sales and branding.
They see how audiences, messages, channels, and funnels work together.
At Firstpage, this is where practical learning meets digital strategy.

Month 1 – Month 2

PHASE 1: CORE GROWTH FOUNDATIONS

Build the ground before learning the architecture.
This phase helps participants understand how business, brand, marketing, sales, and digital channels actually work together in real market situations.

Why People Buy: Business, Brand, Sales & Marketing Basics

You will explore:

Business Basics: revenue, cost, margin, profit, and growth logic
Customer, Market, and Competitor thinking
Funnel and Customer Journey Fundamentals
How brand, marketing, and sales connect in one growth flow

From Content to Conversion: Digital Marketing in the Real World

You will explore:

Digital Channel Roles: social media, ads, website, marketplace, WhatsApp, CRM, and email
Short-form content, hooks, CTA
Campaign objectives, audience, Landing Page & budget basics
KPI reading: CTR, CPC, CPM, leads, CVR, CPL, ROAS
Basic Research, Documentation, Summary Writing, and Deck Support

Month 3 – Month 4

PHASE 2: JUNIOR DIGITAL ARCHITECT FOUNDATION

The Extended Internship is designed for selected participants who have passed the Learning Review and are ready to go deeper.
This phase introduces the early thinking of a Digital Architect.

Decode the Growth Problem: Research, Funnel & Market Diagnosis

You will explore:

Discovery and Business Context Reading
Customer Behavior and Decision Pattern
Market Signal Reading
Funnel Leakage and Sales Handoff
Evidence-based problem framing

Build the Growth Recommendation: Digital Architect Basics

You will explore:

SCQ Problem Framing and Outcome Definition
Driver Tree and Hypothesis Thinking
Customer Journey and Message Architecture
Recommendation Drafting and Strategic Storytelling
Final Case Simulation for Digital Architect readiness

Participants who complete the full program with strong performance may be offered a full-time role as Junior Digital Architect.

Candidate Criteria

Fresh Graduates from Any Major
Strong interest in Business, Marketing, and Digital Growth
Able to think clearly, ask questions, and learn through feedback
Disciplined, Responsible, and Comfortable with structured learning
Eager to grow through discussion, practice, and revision

Frequently Asked Questions

This program is designed for fresh graduates from all majors, but we also welcome final-year students who are currently waiting for graduation to apply.

No. This is a learning-focused internship program built around structured learning, guided assignments, and selected support exposure.

The first phase runs for 2 months.

Most of your time will be spent on learning through classes, case discussions, weekly evaluations, and presentations. You may also join selected support activities connected to real brand cases.

No. Applicants from all majors are welcome. What matters more is curiosity, learning agility, discipline, and passion in digital marketing.

Yes. Participants who show strong performance may be proposed to continue into an extended training phase toward the Junior Digital Architect track and if you complete the full program may be offered a full-time role as Junior Digital Architect.

Participants who continue into the extended phase will work toward an official Digital Marketing learning certification from Firstpage Academy.

You should expect a structured, guided, and active learning format that includes classes, case work, discussions, assignments, evaluations, and presentations.

Apply through the application form on this page or through the official application channel provided by Firstpage Academy.

Apply Now