6 Reasons You Need a Professional Website
Website | 22 April 2018
If you are a business owner or just starting out, you would think that there is no point in having a website because you can do everything via social media. Or maybe you think not being able to finance a professional website that enables you to create a website through a "freebie" or "for free" and do it yourself.
Maybe you were born in a generation that did not grow along with the computer, because you are not using the computer you think your customers are not using the computer too. You think if you're not a who knows a lot about what modern technology to create a website. But, even though you already have a business that has long standing and has to rely on "word of mouth" and thought all was going well, there are still several reasons why your business needs a website that is professional.
The following is a 6 reasons why you need a website:
1. Your business will gain credibility.
Lately more and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about the store, restaurant or business before they buy it. If you don't have a website, potential customers will go to your competitors, which have them. Especially if you are a home-based business with no address.
Having a website is not only provide the information they are looking for, but will also give credibility to your business. In this case it is for the long term.
You may be thinking, I have a website "freebie" that I wake myself, why should I pay someone to do it for me? There are several reasons why I don't recommend "freebie" D.I.Y. website but even site "freebie" is better than no website at all. However, if you kinda understand the technology and have time to build your own web site, I strongly encourage you to at least use the WordPress theme with a professional and you pay for web hosting with a leading web host.
If you have a freebie site D.I.Y., ask yourself, does that give you the professional image you want for your brand? None the less professional than the online website that says "Hey, look, I use a free website maker!" Your business will gain credibility that much better by having a professional website designer that helps you design and build your web site.
With careful planning, responsive and designed to suit the needs of your customers, your web site will provide a professional image and provide a great experience to potential customers when they visited, either on the computer, Tablet, or their mobile phone.
2. Save costs in the long run
As owners, especially those just starting out you will think that you may not be able to finance the professional webiste. But you have to. Although the cost to design a website mendevelop and tergantungdari your needs vary. Once it's been up and running, professional website will be highly valued in accordance with their investment.
Compared to the cost of a traditional pemsaran such as advertising in newspapers, radio, and more, when you take into account the potential of the market that you can accomplish with the website it will be very efficient in promoting your business in the long term.
Although your expertise only a few or almost none, and you will have to pay a web designer/developer to maintain and update your website for you, the cost would be much lower if compared to traditional marketing and investments will be worthy with potential customers that your business will be found through online each year.
When you compare the cost of a professional website creation with a di Y website if you are not an expert then actually bebar website creation the special Y take a very long time and effort can you assign in other things in your business. Not only that, If the website is not a professional or can not be found in a google search you will lose a lot of customers and charge you.
Cost saving is one of the reasons you need a professional website, but there are still many other reasons.
3. Repeat customers can be informed
Its simple, the website is an online brochure or a catalog that can be updated at any time. Easier and faster to update information about the products and services on your website, compared with brochures.
The website is an effective way to introduce your customers toward new services, new products, spread of events and promotions. You can also add a value by writing a tip, information through blogs that exist on the website. Unlike the ads in print (newspaper articles and flyers) that will easily lag behind the information, your website providing information and the latest news at the moment and if you find a mistake after that news, can be mempublish with easy to fix it.
a website can also be more than online brochures or catalogues, currently there are youtube videos, podcasts, webinars, eBooks, and other online media to show our expertise and products, conducting online courses, workshops, and more. Not only that, integration with social media also makes it easy for us to share information from your website to other social media channels to reach a larger target market.
4. Always be in access (24 hours)
Unlike the location of your business that open only a few hours per day, a website is open 24 hours per day, 7 days per week, 365 days per year. You can provide your business phone number, register for courses, set up appointments, and shop directly through your website even when they are far away from your store or after closing.
5. Reach a larger market
The website can be accessed whenever and wherever in the world during the existence of the internet connection. As more and more people who have internet access, now at remote areas though, you can target the prospect of greater if you have a website.
As retail traders, eCommerce website is a good place to sell your products to a larger market. Imagine how people who can't visit the shop you can purchase the product directly to you. Even service businesses even offer their services through a website. Now with the technology of communication easier, we can do business with anyone and anywhere.
6. Specific Targeting
With the help of social media such as facebook, google and instagram. You are now able to market your website specifically to certain markets in accordance with the criteria that You navigate through Advertisement.