How Important is Merchandise for Your Company?

Website | 26 Oktober 2018

              One way to increase company’s income is to do promotions. Many ways can be done by companies in promoting the products or services they sell. One of the promotional media that can be used is often referred to as company merchandise. Company merchandise is a promotional product that is commonly given to customers or potential customers as souvenirs. Usually given as a means to express gratitude for the purchase of products in a certain amount and at events related to the company or product.

             Merchandise has its own benefits as a promotional media whose benefits may not be felt in the near future. Merchandise is a description of the company that will be introduced to the wider community, therefore when going to promote using company merchandise, the promotion must be absolutely effective and reach the community. With merchandise, people tend to be more enthusiastic when they get it until they finally get to know the company. Here are the benefits of merchandise for your company

1. As a means of submitting information about company profiles and products or services sold by the company.

2. Providing company merchandise to customers is a form of prestige or pride in consumer loyalty.

3. Promotions with merchandise will be a running campaign in a chain, telling about the company from one person to another when the merchandise can be seen by everyone

4. Company merchandise can function as a form of corporate image before potential customers

         Company merchandise can be in the form of shirts, bags, flashdisks, dolls, pens, mugs, clocks, and so on. Merchandise in the form of useful items besides providing benefits as promotional materials, the benefit can also be felt by customers, especially if the display of the merchandise is interesting. Customers don’t hesitate to use it for their daily life. Therefore, make sure you have an attractive merchandise design to benefit both the company and your customers.

About The Author

Nabilah Marhah

Hello! I'm Junior Marketing Associate of PT. Mitra Kreasi Asia.