The Importance of Having Good Website Design

Website | 22 Oktober 2018

         Maybe you've thought about why you need to have a website with a good and interesting appearance. This article will discuss about the importance of having a good visual design and content design on your website.

1. First impression Matter

People can judge what they see for the first time in just 1/10 second or even 0.05 seconds. They’ll make an opinion about your website and it's easy to decide whether they like or dislike your website, whether they will continue to browsing on your website or leave it.

2. Good Customer Engagement

After a potential customer assesses your website visually, you have at least 8 seconds to convince them that your website is useful for them. If within a short time they leave your website, it can cause your website's position on the Search Engine Result Page (SERP) decrease.

       So that you need to know how to create a good and interesting website through visual design and content on your website. The following are website criteria with visual design and good content :

1. White Space

It is the portion of the page left unmarked; the space between graphics, margins and gutters. It is the space between columns, between lines of type or figures that provides visual breathing room for the eye. Whitespace is an important element of design for good reason.

2. Creative but not distracting

You may be creative by giving any design as you want, but still pay attention to the look of your website, whether it will be distracting or not

3. Hierarchy of Information

The hierarchy of information design principle allows the designer/developer to point out to the viewer what he wants the viewer to see first. With the hierarchy principle, a designer can ‘shout out’ what he thinks is most important on the page/screen before the viewer gets bored and moves on.

4. Simplify Text

Avoid using many fonts on your website page. Just use a maximum of 2 fonts. It helps the viewers in digital space to be able to scan information quickly and efficiently.

5. Guide Viewer with Color

You can provide guidance for visitors to your website in color. For example when your website color palette is yellow and black, visitors can easily find the CTA (Call to Action) button if you color the box in blue.

6. Consistent Design

Make the design of each page on your website consistent. Consistency makes visitors feel comfortable because they can explore the site easily. Consistency can be applied to margins, layouts, letters, colors, and navigation.

7. Add a USP (Unique Selling Proposition)

USP is what you offer to your customers. USP must be attractive so that it can be used to sell products or services offered. USP is also the thing that distinguishes your product or service from other competitors, this makes you special and easily recognizable when visitors open your website.

8. High Quality Image

High quality images will make your website look more credible than websites with low quality images


So, you've to make sure your web design agency creates the good visual and conten on your website

About The Author

Nabilah Marhah

Hello! I'm Junior Marketing Associate of PT. Mitra Kreasi Asia.