Tips on Developing Brand Infographics for Your Business

Website | 19 Desember 2018

           There are many ways in which marketers can work on branding campaign for a company, small business or website. But most of them haven’t made infographic marketing well, even though it has been around for the last decade. They’re still stuck creating irrelevant and poorly designed infographic that don’t do anything.

           Infographic marketing is going strong. Almost 58% of marketers use infographics, according to the Content Marketing Institute’s Report 2017. Everyone agrees that visual content sells better. One of the main reasons for this comes from the fact that the brain processes images faster. This is why they should maintain a delicate balance between providing interesting and relevant infographic to your targeted audience. Here are things you should have on your brand infographic

1. Color Palette

When it comes to infographics and other visual materials, all these emotions matter. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling

2. The Font

Typography is also important in your branding. Use the right font, instead of looking for a beautiful font, look for the ones that are readable and suitable for your texts. Use Display Fonts for title and lines of text you want to render more visible.

3. High-Quality Images

Always use high-quality images for commercial use. Make sure the atmosphere, tint and mood match your brand image.

4. Data

Even though Infographics are based on visual representations, make sure the data you display is accurate and follows trends. Use graphic, image or chart, this is an important part of your branding because it will give your infographic a clean and professional look.

5. Simplicity

Make sure the style you choose is a simple style and maintains one type of image, graphic and photo style. Limit writing in your infographics and color choices. Make sure there is continuity between one part to the next and leave enough white space to focus on those who enjoy your infographics.

About The Author

Nabilah Marhah

Hello! I'm Junior Marketing Associate of PT. Mitra Kreasi Asia.